adults said the presence of hate speech (52%) on a social media platform would make them feel “very unfavorable” toward advertisers that run promotions on it. have deemed Twitter “high risk” and recommended their clients pause all paid advertising until company leaders clarify the site’s commitment to brand safety.Ī new Morning Consult survey found that such advice is likely prudent: Americans said they’re not particularly fond of brands that advertise on platforms synonymous with chaos. Musk’s Twitter - which briefly allowed users to pay $8 a month to get a verification check mark, a system that was abused by some to impersonate companies and celebrities - has also seen a marked rise in hate speech.Īs a result, major advertising conglomerates like Omnicom Group Inc. 27, the billionaire has gutted most teams dedicated to cybersecurity and content moderation. after Elon Musk’s recent takeover has many brands reconsidering the platform’s role in their marketing strategies.
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